Barb founded FreshEyesOn on one belief: achieving your purpose requires getting unstuck to move forward.

Drawing on 18 years at American Express, Barb is an insightful, pattern-spotting strategist who instantly sees what’s holding you back.

Her process is anchored in leveraging momentum, delivering impact in three ways:

Strategic Consulting: Focused engagements to align your
brand with ambition and deliver measurable impact.

Keynote Speaking: Energizing events using the 5-step Fresh Eyes On Purpose framework for tangible, start-now actions.

Podcast: Host of Barb's FreshEyes, providing candid conversations where leaders share how they get unstuck. 

FreshEyesOn Purpose

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FreshEyesOn Purpose

From stories about bees, work and real life- you get to meet Poppy. Barb’s keynote opens her audiences eyes to see what's truly getting in the way of achieving purpose. As a certified speaker, she engages the room with stories about  Purpose OS, a framework that aligns how work gets done with your purpose. Leaders walk away FOREVER CHANGED, with tangible, start-now actions they can apply immediately to build momentum in their business and their lives.

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Purpose OS: The Engine for Business Momentum.

My Solutions: 

  • Brand Strategy

    Making Your Brand Tell Your Best Story

    Align purpose with public message.
    Ensure measurable market impact.
    Always informed by your customers.
    Make your brand stand out.

  • Employee Success & Alignment

    Getting Your People Ready for Tomorrow

    Support multi-generational teams.
    Fix clunky onboarding processes.
    Create smart upskilling plans.
    Align teams for future growth.

  • Leader Communications

    Design high-impact Town Halls.
    Craft clear leadership messages.
    Eliminate internal confusion.
    Drive clarity and immediate action.

  • Purpose OS Implementation

    Get a fresh perspective on stalls.
    Manage fast growth without chaos.
    Install your proven Purpose OS.
    Ensure systems serve your customers.

Contact Barb

Everyone gets stuck. On Barb's FreshEyes, you'll hear from leaders who share exactly what they do to recognize roadblocks and get moving again—not just at work, but in life and career too.

This gets real. Tune in for insights that give you the clarity and "start today" actions you need to move past your biggest challenges.

Getting unstuck: Insights from leaders who have figured it out.

Trailer
Episode One